Audi e-tron Is Crushing The Competition

Industry News / Comments

Based on the sales figures, that looks to be the case.

Audi's first electric mass-production vehicle, the e-tron, combines electric power and zero emissions with that revered badge and the quality that is typical of every Audi. While we always expected the e-tron to do well, Audi has made some bold claims about the e-tron's sales figures, dubbing it the world market leader in its segment and the top-selling electric SUV in Europe.

This bodes well for newer Audis that also wear the e-tron badge, such as the 2021 Audi e-tron S and e-tron S Sportback. Naturally, Tesla fans are likely to look at Audi's claims with some doubt, so is it really true? Well, according to Audi, global deliveries of the e-tron increased by a massive 86.8 percent in the first half of 2020 compared to the same period last year, in spite of the effects of the pandemic.

AUDI AG
AUDI AG
AUDI AG

A total of 17,641 e-trons found new homes around the globe. In Norway, which has long shown an affection for EVs, an incredible 92 percent of all Audi deliveries there were for the e-tron.

Worth noting is that the Tesla Model Y, which is expected to become the brand's best-selling vehicle, is only slated to launch in Europe next year when Tesla's Gigafactory outside Berlin is completed.

According to CarSalesBase, the more expensive Model X sold 1,483 units in Europe from January to April 2020 (May and June's figures aren't yet available). Audi did not release specific European sales figures for the e-tron, but in Q1 alone, it moved nearly 8,000 units - more than five times that of competitors like the Jaguar I-Pace and Mercedes-Benz EQC.

Best Movie Car Chases Of 2020
Best Movie Car Chases Of 2020
The Most Underrated Cars In America
The Most Underrated Cars In America
AUDI AG
AUDI AG
AUDI AG

In the US, the e-tron has sold 2,872 units in Q1 and Q2 combined compared to just 1,046 examples of the Jaguar I-Pace. Audi says that US e-tron sales have jumped 50 percent relative to 2019. The only question that remains is whether the e-tron is indeed outselling the Model Y, which has only been on sale for a few months. In total, Tesla delivered 80,050 Model 3 and Model Y models globally in Q2 alone, but the automaker did not say what the split was between these two. It's no secret that the Model 3 is selling strongly in multiple markets, though.

What does it all mean? Audi's claims appear to be spot-on: the e-tron is a hit and, at least until the Model Y reaches Europe and other regions for us to get a clearer picture, Audi's EV should continue to dominate.

2019 Audi e-tron Front Three-Quarter Right Side View Audi
2019 Audi e-tron Right Side Profile Audi
2019 Audi e-tron Driver Area, Steering Wheel Audi
2019 Audi e-tron Model Logo Closeup, Electric Charging Port Audi
Source Credits: Car Sales Base

Join The Discussion

Gallery

10
Photos