Audi Makes Two Big EV Predictions For 2025

Industry News / Comments

An e-tron won't cost more than a Q5 for much longer.

Audi, like virtually every other automaker, is undergoing its most significant metamorphosis in decades. It all comes down to electrification, of course. We already know that Audi will not be developing another combustion engine but in a new interview with Autocar, CEO Markus Duesmann painted an even clearer picture of the company's plans over the next few years.

By the middle of the decade - around the year 2025 - Duesmann predicts that battery costs will decline by 50 percent. This, together with the cost of getting gas engines to meet imminent Euro 7 efficiency standards, has massive implications. By the middle of the decade, Duesmann expects that the cost of combustion cars and EVs will cross over.

2019 2022 Audi e-tron Front View Driving Audi 2019 2022 Audi e-tron Rear View Audi 2019 2022 Audi e-tron Lateral View Audi
2019 2022 Audi e-tron Front View Driving
2019 2022 Audi e-tron Rear View
2019 2022 Audi e-tron Lateral View

Recent research indicates that EVs will be cheaper to produce by 2027. This is big news for consumers still reluctant to make the move to EVs. Today, a new Audi Q5 starts at $43,300 and the similarly sized e-tron begins at $65,900. In just a few years, we could see that gap close entirely. "Meeting Euro 7 [standards] adds a lot of cost to combustion engines," said Duesmann. "A crossover point is coming - we think by the middle of the decade at the latest."

The CEO made numerous other intriguing statements about the brand's future. He admitted that the total number of Audi models offered is unlikely to rise and may drop with further electrification. However, it seems unlikely that the company will make an EV smaller than the Q4 e-tron.

2022 Audi Q4 e-tron Front View Driving Audi 2022 Audi Q4 e-tron Rear Perspective Driving Audi Audi
2022 Audi Q4 e-tron Front View Driving
2022 Audi Q4 e-tron Rear Perspective Driving

"The Volkswagen Group provides other opportunities for people who want smaller and lower-cost EVs," said Duesmann when asked if something like a Q3 e-tron is a possibility. He admitted that Audi's smallest models are "not where we make money" but models like Q2 sold overseas still form part of the long-term plans.

With more luxurious models like the A6 e-tron Concept, it's clear that the allure of an Audi will not be lost simply because there isn't a combustion engine under the hood. "Battery cars are becoming more and more significant in the market, and we're finding that our BEV clients don't want to go back [to ICE], so we're expecting strong growth," said Duessman.

2023 Audi A6 e-tron Front View Driving Audi 2023 Audi A6 e-tron Driving Front Angle Audi 2023 Audi A6 e-tron Rear View Driving Audi
2023 Audi A6 e-tron Front View Driving
2023 Audi A6 e-tron Driving Front Angle
2023 Audi A6 e-tron Rear View Driving
Source Credits: Autocar UK

Join The Discussion

Gallery

2019 2022 Audi e-tron Front View Driving 2019 2022 Audi e-tron Lateral View 2019 2022 Audi e-tron Rear View 2022 Audi Q4 e-tron Rear Perspective Driving 2022 Audi Q4 e-tron Front View Driving
9
Photos

Related Cars

Back
To Top