It's certainly one-of-a-kind.
When a car has an extremely rare combination of options - like a Porsche Cayenne GTS with a manual transmission - automotive enthusiasts will call it a unicorn. There are plenty of rare Audi models that would qualify as such but in the lead up to Holloween, the company has built a literal one.
A unicorn is a mythical creature, usually a horse, with a single horn protruding from its head. Audi has decided to use a Q3 instead of a horse, mounting a horn on its little crossover and calling it a "Qnicorn." It was created in collaboration with the marketing group Gentleman Scholar to help bring a younger demographic to the Audi brand.
Audi will post the Qnicorn all over social media and use the car to deliver joy (and candy) to customers.
To create the Qnicorn, Audi fitted a custom-built, three-foot-long unicorn horn on the roof. The horn was then painted in shimmering gold and infused with glitter and hints of purple. Although it looks like a white Q3 in some of the photographs, Audi actually wrapped the car in a pearlescent vinyl that produces sparkling rainbows when exposed to the sun. And as an ode to the unicorn's mythical status, the Q3's available ambient lighting on the interior has been set to purple for a more "magical" feel. Whether you love or hate the idea of sticking a unicorn hood on a car, the Qnicorn has generated immediate social media engagement for the Audi brand.
The car also serves a charitable purpose as well. The Qnicorn began its magical journey in the Washington DC area at a local Cars & Coffee event. It was then driven to areas popular with millennials before stopping off at the Inova Children's Hospital in Great Falls, Virginia to entertain the children staying there who were no doubt overjoyed to see such an unusual creation.