Audi Reports 28% Sales Decline Despite Strong Demand

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The Q5, Q7 and Audi's electric models are selling well but the rest of the lineup isn't performing as well.

The ongoing chip crisis and related supply chain issues show no signs of letting up. The world's automakers have had to contend with a series of problems and, as a result, have had to think out of the box. Genesis, for example, has had to cut driver assist systems from some models while industry stalwarts such as Honda have had to trim their production figures.

This has had a negative impact on sales. Hyundai may have performed strongly according to its latest figures, but the Korean brand still suffered a 12.9% decline compared to last year's period. It's a similar story at Audi, with the German luxury brand seeing second-quarter deliveries plummet by 28.3%. It's not all bad news, though.

"While inventory challenges continued to affect second-quarter sales, consumer demand - especially for electric vehicles - is strong and growing," said Audi of America's president, Daniel Weissland.

2019-2022 Audi e-tron Front Angle View Audi
2019-2022 Audi e-tron Rear Angle View Audi
2019-2022 Audi e-tron Dashboard Audi
2019-2022 Audi e-tron Side View Audi

It seems the Audi e-tron is proving very popular with consumers. The electric SUV posted impressive figures with a total of 2,710 examples leaving the showroom floor in Q2. That excludes the Sportback derivative, with Audi selling as many as 1,228 units. The elegant e-tron GT was less successful, with just 839 sales recorded.

Audi may be readying itself for an all-electric future, but that doesn't mean its ICE-powered vehicles aren't selling well. The Q5 proved the company's cash cow; 15,621 units were shifted during the period, making the compact SUV Audi's strongest seller in the second quarter.

With a starting MSRP of $57,500, the Audi Q7 is a relatively expensive SUV. That didn't stop Ingolstadt from selling 5,221 examples to monied families during Q2. It's impressive, yes, but it trails behind last year's figure of 9,991 examples. The small Q3 didn't do badly either, with 6,378 customers signing on the dotted line.

2021-2022 Audi Q5 Front Angle View CarBuzz
2021-2022 Audi Q5 Rear-Facing View CarBuzz
2021-2022 Audi Q5 Dashboard CarBuzz
2021-2022 Audi Q5 Side View CarBuzz

Aside from the electric models, all Audi vehicles saw a decline in terms of sales. The poorest of the lineup, however, should come as no surprise. Just 90 people decided to purchase the R8 supercar and the TT didn't sell much better, with just 123 recorded sales in the second quarter.

Once the bread and butter of the Audi lineup, sedan sales have tanked in recent years and the latest figures reflect this. A4 sales have seen a 52% decline, with just 3,430 examples sold in the second quarter. Worse still is the A6, which suffered a 66% dip - a mere 1,448 units left US dealerships during the same period.

The high-priced A8 sold rather well considering its hefty price tag. 407 examples were sold, but this still represents a 39% decline compared to last year. VW CEO Herbert Diess remains positive about the industry and says the easing chip crisis is improving production. Hopefully, this rubs off on VW-owned Audi very soon.

2019-2023 Audi Q3 Front Angle View Audi
2019-2023 Audi Q3 Rear Angle View Audi
2019-2023 Audi Q3 Dashboard Audi
2019-2023 Audi Q3 Front View Driving Audi

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