Audi's UK Dealers Lie to Customers, Company Publicly Spanked

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Salespeople reported fake Euro NCAP figures for Audi R8 and A5.

Audi UK has gotten into some serious trouble in the local media, with a BBC investigation finding that local dealers were reporting fake Euro NCAP safety scores to customers regarding various company models, namely the never-tested A5. The story started with an R8 buyer who had been told by a salesperson that the car had gotten a perfect five star rating on NCAP testing. Thing is, the car had never undergone any testing by the European New Car Assessment Program.

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BBC reporters called ten dealers to inquire about the Audi A5 - another model that had never been tested by the organization. Nine out of ten reported that the A5 had been tested, six of them claiming that it had received a five-star rating. The company responded to the BBC report, stating: "Audi UK wishes to emphasise that there has not been any deliberate intent to mislead on the part of its customer-facing staff where the Euro NCAP safety test performance of the Audi model range is concerned."

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