Audi’s World Cup Scoreboard Features 28 A8s

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Maybe this’ll make you care about soccer.

After Kia’s recent attempt to make Americans give a crap about the 2014 FIFA World Cup with the help of the stunning Adriana Lima, Audi is taking a shot – using this giant scoreboard that was recently constructed in Brooklyn, New York. Comprised of 28 A8 sedans dispersed in a massive tower made of 45 shipping containers, the scoreboard is 40-feet tall and is visible from miles away. Will it be enough to keep US audiences interested in the 90-minute-long game?

Audi’s American director of marketing, Loren Angelo certainly thinks so: “As the U.S. appetite for international soccer grows, Audi will continue to bring fans exciting activations that enhance their soccer experience."

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