Members of the Audi board are fighting to keep Audi's iconic sports car alive.
Just this week, we learned that the Audi TT could become the next sports car casualty. While the TT was recently given a facelift for the 2019 model year, its future fate looks uncertain due to the decreasing demand for sports cars. Unfortunately for enthusiasts, recent comments made by Audi CEO Bram Schot suggest the TT won’t be renewed after the current generation.
"I think there’s a future for an icon, but I don’t know if it’s a TT,” he said when asked by Autocar if the TT will continue. " I’ve got some things cooking, which could replace the TT, though not necessarily directly.” However, there is now hope the TT could get a new lease of life as an electric sports car.
AutoExpress reports that Audi’s board member for technical development, Hans-Joachim Rothenpieler, is "fighting hard” to persuade company bosses to build a new electric version of the TT. "The TT is emotional to us; we’ve been having emotional discussions at the board level,” Rothenpieler said.
"Some people say we should stop it but I say that it’s part of our DNA. We’re fighting for it. We want it. It’s our DNA and that’s what we’re fighting for. I’m going to convince my colleagues on how it can be electrified.”
"The same applies to R8 as to TT,” Rothenpieler added. "We’re involved in discussing this, and these models and RS will need a change into e-mobility. That’s what we’re discussing. The e-tron GT is the first step, at the end of 2020; we have to keep our sporty DNA and I think we’re going to see in our discussions on what we’ll still need in terms of combustion engines and what we can transfer into e-mobility right away.”
Coincidentally, Porsche is also considering developing an electric version of the Boxster, so we could see a new generation of German electric sports cars in the next decade. We’ll have to wait and see if these models get the green light, though, as Audi’s CEO, Bram Schot, emphasized that "profitability is something we need to focus on,” and sports cars aren't hot sellers like they used to be. Previous reports have also suggested the TT will be transformed into a four-door coupe, but these plans are being re-evaluated due to Audi’s ongoing investment in electrification, mobility, and technology.