Its Super Bowl commercial is pretty good.
There’s no doubting the new Audi R8’s incredible abilities as a supercar, but Audi may be selling its supercar in another light in its Super Bowl commercial. It’s clear to see that the R8 was never meant to leave the ground, but that hasn’t stopped Audi from depicting its supercar as one that can give drivers the same feeling as flying or, in this case, rocketing to space. Apparently, “a retired astronaut has lost his zeal for life” and the R8 V10 Plus helps him remember the feeling of being shot into space. It’s a fast car, but is it rocket ship fast?
It’s a touching commercial that will leave you daydreaming about the V10-powered monster.