April 14 is the big day.
Audi has a lot of reasons to celebrate these days. First off, it just released its 2021 Q1 sales results and they're mighty impressive. The German luxury arm of the Volkswagen Group set a new record in the US for the first three months of the year with 54,840 deliveries. The Q5 continued to be its best-seller with 14,731 units leaving dealer lots, a marked improvement over the same time period last year with 9,959 examples sold.
Even its worst-selling model, the R8 supercar, saw an improvement compared to last year at this time with 148 units compared to 97. The new Audi e-tron saw a most impressive 103 percent sales increase compared to Q1 2020 with 3,474 units versus 1,711.
The new e-tron Sportback, a coupe version of the regular e-tron SUV, sold 850 examples. Like all other automakers, Audi hopes the worst of the pandemic is behind it and the increase in luxury vehicle sales is an excellent sign of better times ahead. And speaking of which, it has just been confirmed that both the Audi Q4 e-tron and Q4 Sportback e-tron are both set to debut on April 14.
Based on previous spy shots, we knew Audi was planning a Sportback variant of the Q4 e-tron, a direct rival to the Tesla Model Y. We can also view both Q4 e-trons as more luxurious versions of the Volkswagen ID.4. All three battery-electric SUVs ride on the same MEB platform.
Audi released a bunch of Q4 e-tron details last month revealing features like a 10.25-inch digital instrument cluster, a 10.1-inch infotainment touchscreen, and a two-spoke multifunction steering wheel. Audi promises an 11.6-inch touchscreen - the brand's largest screen ever - will arrive later this year as an option. An available augmented reality head-up display will project turning arrows, starting and stopping points, and more, directly to the windshield. The e-tron SUV may be classified as a compact crossover, but it'll boast Q7-like interior volume thanks to its battery-electric platform.
We'll have complete details regarding both new EV SUVs a week from this Wednesday.