Wouldn't be the smartest move, considering it happened at a media event.
What would you do if you were showing off your 795,000 Australian dollar supercar to local media and perspective buyers, when suddenly, the V12 beast burst in flames? According to some reports from an event that took place at Phillip Island race track last month, Lamborghini used several fire extinguishers to kill the fire, and then asked reporters not to write about it. Some sources claim they were even asked to delete images of the fire, though several pictures of the aftermath have leaked.
Apparently, the fire was caused by an oil leak after many laps on the track. Lamborghini stressed that "the investigation has confirmed that the issue was not due to any fault in the design or construction of the vehicle." As for the reported cover-up, the company said "we certainly did not 'force' any of our guests to delete any imagery obtained on the day. We did however, kindly request that our guests refrain from making any assumptions through the media."