The tuner teamed up with Panerai for this unique project.
Two brands known for making expensive things for the ultra-rich have teamed up to create a stunning wristwatch. Yup, Brabus and Panerai worked together to create the Panerai Submersible S Brabus Black Ops Edition. It took the companies three years to design, develop and build this timepiece. Car and watch manufacturers teaming up is nothing new, but Panerai likes to keep it exclusive. Previously, Panerai worked with the likes of Ferrari.
The Black Ops is Panerai's first-ever watch with a skeleton automatic caliber. That's why it has the letter "S" in its name. It stands for skeletonized. Only 100 will be made, and no price is quoted. As usual with these two brands, it's a case of if you have to ask, you likely can't afford it.
Panerai was inspired by Brabus' Shadow Black Ops series of boats. No, we didn't know they make boats either. We usually associate Brabus with ridiculously fast Mercedes-Benz G-Class models, based on the AMG G63.
"When put side by side, the similarities in regard to design language and overall character of the Panerai Submersible and the Brabus Marine line of dayboats are obvious and striking. Both are made to be functional and stylish tools for life in the marine environment, and therefore this combination just makes sense," said Constantin Buschmann, CEO, and owner of Brabus.
You do get a lot in return, for whatever exorbitant amount of money the watch costs. Exclusivity is a given, but you also get a patented polarized date display, GMT function, AM/PM indicator, and a three-day power reserve. Brabus is known for its style, although some of its creations are on the dodgy side. To add that Brabus feel, Panerai used signature Brabus colors like gunmetal grey, black, and red. The minute, hour, and second hands feature Brabus Red accents, while the Brabus brand emblems are located on the crown guard lever, watch strap, and case back.
The Panerai Submersible S Brabus Black Ops Edition is water-resistant to 30 bar and comes with two straps. The first is a bi-material strap, and the other is a Panerai Sportech strap with velcro. You also get all the tools needed to swap between these two straps.
"When we speak about partnership, it's not just about a logo, it extends to the highest levels and smallest details. We offer each other complementary skill sets and synergies in terms of products, sales, and key markets. The ideas, materials, and technologies of our brands will be a vehicle for developing concepts that are both disruptive and spectacular. All of these elements will come together to create results and added value to the benefit of our clients, in terms of service, retail concepts, and calibers." said Panerai CEO Jean-Marc Pontroue.