2014 Geneva Motor Show

Baby Jeep Won't be Called Jeepster

The 'Laredo' nameplate is a strong candidate.

When Jeep unveils its entry-level model at the Geneva Motor Show next month, don't expect it to be wearing the Jeepster moniker. Fiat-Chrysler (FCA) CEO Sergio Marchionne has confirmed that won't be the new model's name. However, Automotive News claims two industry sources revealed 'Laredo' is a strong candidate. The iconic Jeep name was once used for entry trim levels and looks like it could be promoted to entry-level nameplate.

The baby Jeep will be the first model to be built outside the US, in Fiat's plant in Melfi, Italy, alongside the 500X that is set to debut at the Paris Motor Show in October. FCA hope to shift up to 280,000 units of the two models as the brand aims to reach it target of one million annual sales this year. Jeep's (tentatively named) Laredo will come exclusively as a four-wheel drive with a range of gasoline and diesel engines, while the 500X will be offered with a more affordably priced, front-wheel drive variant.

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