Badass Billionaire Steps In To Save The Holden Commodore


Well kind of, but the plan sounds awesome!

General Motors announced that it was going to close down Australia's Holden factory because, despite making some cool RWD platform cars, the brand does not turn a profit. With Ford also shutting down operations in Australia, it seemed that GM would eliminate arguably its coolest brand. Now, reports have emerged that a Belgian entrepreneur named Guido Dumarey is seeking to buy the Holden facility as well as the rights to the RWD Zeta Platform that underpins cars such as the Commodore sedan, wagon, and ute.

Dumarey says it would not be business as usual. The new models would feature new powertrains, including diesel and hybrid options with RWD and AWD. He would work with independent Holden tuner HSV to crank out models that would compete with BMW M cars but for much cheaper. Dumarey has made a hobby out of buying distressed companies and breathing new life into them so this plan might actually have a chance. His plan is to take the existing zeta platform and build around 16 new models. If the Belgian entrepreneur is successful, the Holden plant would likely restart operations in 2019. The Holden brand will continue to produce cars, although they will likely be rebadged versions of cars like the Chevy Cruz and Malibu.

Source Credits:

Join The Discussion


To Top