Forget the fact the P1 will cost over a million bucks, McLaren will build just 375 examples of its flagship hypercar once production begins. So only a handful of people will ever get the chance to ride in the 903-horsepower hybrid supercar, which is currently in the final stages of development. The new Xbox One will be far more common, however. Upon announcing the new console, Forza 5 was previewed with a trailer showing McLaren's F1 and P1 supercars racing on a virtual street; with the latter set to be the cover star of the fifth installment of the racing franchise.

In a further collaboration with Xbox, McLaren is offering one lucky competition winner the chance to ride shotgun in the P1 as it makes its global dynamic debut at the Goodwood Festival of Speed next month. That's got to be worth the flight ticket to the UK alone.