Take one look at the all-new McLaren 720S and it's immediately clear this is a game changer for the UK-based supercar company. Aside from being powered by a new twin-turbo 4.0-liter V8 and featuring state-of-the-art carbon fiber construction, McLaren's global marketing and sales boss, Jolyon Nash, told us last week at Geneva that 720S designers as well as engineers were instructed to follow a simple, yet brilliant philosophy: "Take an engineering requirement and make it beautiful." The evidence of success is abundant.

Not only does the 720S look sexy as all hell, it's also "organic and natural," Nash adds. For example (one out of many), take note of the lack of side radiator intakes, a function that's instead handled by the ultra-cool "double-skin" aerodynamic form of the dihedral, or falcon, doors, which channel air to the high-temperature radiators that cool the mid-mounted twin-turbo V8. The floating headlights are another example of trick engineering made beautiful where air is designed to cut right through the openings and then channeled through the front wheels via well-formed openings. Even more active aero on the either side of the vehicle, such as the side skirts, further contributes with additional downforce.

The hood vents even clean air flow around the A-pillars, while the rear vents have a Ram-Air effect. Lots of open space at the rear allows for heat to escape. There may be a few naysayers, who simply don't know while pretending or believing themselves to be knowledgeable on the subject, will claim that the 720S's designers, led by Rob Melville, simply didn't know when to lift the pen. That's bullshit. The styling of the 720S came about as a result of dynamic engineering requirements which, in turn, had to be made beautiful, resulting in a vehicle that's twice as aerodynamically efficient and has 50 percent more downforce than its 650S predecessor. We think the results speak for themselves.