Season two shows the heart of its design and technology.
The Lucid Air is somewhat fresh in the local sales market but before any opinions can be formed on the product, the company wants its audience to develop an intimate relationship with the people who helped put it together. In doing so, it has launched the second season of its Driving Ambition series which will interview five key members of its design and technology divisions.
These five episodes which have been uploaded to its YouTube channel will dive into the personal lives of each employee and show behind-the-scenes action on what it takes to put a Lucid model together. To show how diverse the organization is, each episode will be different from the next as they show the unique backgrounds of the individual members.
So, who will be featured in this set of episodes? This season kicks off with Alberto Vasquez, the Senior Supplier Quality Engineer who is based out of Lucid's Logistics Operations Center in Tempe, Arizona. This segment will give us a look at Alberto's journey from Mexico all the way to his current career at Lucid. We'll be able to see his path of achievements that was driven by planning, dreaming, and setting his own purpose.
Following this, we will get to see the lives of Jason Kister, the Battery Test Technician based in Newark, California; Amber Kelley Batie, Senior Material Flow Industrial Engineer from Casa Grande, Arizona; Lauren Barnett, Studio Advisor in San Jose, California; and Dale Lineaweaver, Staff-Lead Hardware Technician who also operates out of Newark. All of these segments have been produced in-house by the company's creative team.
Episode 1 of its first Driving Ambition series can viewed below.
Lucid has been operational since 2007 but its first product was only recently revealed, so it has some catching up to do with the more established players in the game. The Air comes across as a promising product thanks to its dual-motor EV system which produces 1,111 horsepower. Power is sourced from a 118-kWh battery pack, giving the premium sedan a claimed range of up to 520 miles.
Its launch hasn't been without bumps mind you. The flagship Dream Edition model is priced at $169,000, but first customers who acquired their units just a few months ago noted that at this price, key advanced driver assists systems were not included, despite it being advertised so. Thanks to the advancements of modern technology, these features can be unlocked via an over-the-air update. No word has been provided on whether this issue has been resolved as yet.