With the global pandemic still very much ongoing, and countless live events the world over canceled as a result, automakers and their marketing teams have had to get creative to get their messages out there. Bentley, which has a new-and-improved Bentayga SUV to sell, has turned to the fine arts, with a virtual event and film series centered on original artworks from three young artists, each inspired by the new 2020 Bentayga.

If that all sounds a bit kitsch to you, bear in mind that corporations have always maintained a tremendous presence in the art world. Andy Warhol was clearly quite moved by Campbell's condensed soup, and we're pretty sure Jackson Pollock was inspired to create his first abstract expressionist work after trying cola for the first time.

Bentley's "Art in Motion" follows three artists - Mikael B., Laci Jordan, and Ricardo Gonzalez, who works under the pseudonym "It's A Living" - as they work through the artistic process, picking up influences from cues of the new Bentley Bentayga's design and translating those into original works of art. The artworks will be auctioned next month to benefit Inner-City Arts - an art school in the middle of Los Angeles's impoverished Skid Row neighborhood.

Mikael B., who himself is based in Los Angeles, was moved by the Bentayga's diamond-pattern stitching to create "Afterglow": a contemporary-style piece rendered with spray paint. Mikael says he was impressed by how "the contrasts and diamond patterns complement each other. I work with that a lot in my art style - combining the soft, the sharp, the cold, the warm, to make that fine balance."

Laci Jordan, a multidisciplinary designer, came up with "Things I Imagined," which was influenced by the Bentley Bentayga's handsome exterior design - specifically, its power and haunch lines. Ricardo Gonzalez, a.k.a. "It's A Living," took rather a different approach, creating a typographical artwork entitled "Light the Way" that's inspired by the Bentayga's LED matrix headlamps.

The three art pieces "have brought to life what we've always believed - the new Bentayga embodies the power of influence, inspiration, and legacy," says Bentley's President and CEO in the Americas, Christophe Georges. "The Bentayga has created a Grand Touring experience that is truly without boundaries, and our hope is this collaboration will inspire future generations to live and create in the same way."