For its 103rd birthday, Bentley has pulled together 103 cars of historical significance.
Bentley is about to reset its own benchmark of vehicle displays during Monterey Car Week. We saw Bentley at the Goodwood Festival of Speed bring together 40 years of every turbo model it produced but now, the UK-based automaker plans to display 103 vehicles in California. In honor of the company's 103 years of existence, just as many passenger vehicles like the new Bentley Bacalar, race cars, and Bentleys of historical significance will be on parade at various events during Monterey Car Week.
Bentley aims for a "friendly takeover of the Monterey Peninsula," with the focal point being the Home of Bentley, which is within walking distance of the Pebble Beach Lodge. But the action over the week of events actually starts earlier with a convoy of Bentleys rolling up from southern Cali.
The week will start on August 16 with a rally from Los Angeles in a 30-car formation of its luxurious cars cruising up the Pacific Coast Highway led by Adrian Hallmark, Chairman and Chief Executive Officer at Bentley who will be driving the Bentley Blower Car Zero. After an overnight stay along the route, the Bentleys will arrive at Laguna Seca on August 18 to do a parade lap around the famed track. Then the 2003 Le Mans class-winning Bentley Speed 8 race car will do hot laps around the track for the first time in almost 20 years.
Bentley will then shift gears to display many of the 103 vehicles at The Quail: A Motorsports Gathering event. In the past, we have seen relatively large collections of 16 Paganis and 25 BMW Z8s but Bentley will eclipse those numbers for the 2022 event. At the Bentley display will be the Bentayga EWB Mulliner Gallery along with a one-off version of the new Bentayga EWB for its US debut. Also on display will be the first US delivery of the Bentley Bacalar, referred to as "No. 8" finished in orange, white and blue.
Bentley is also ramping up its customer experience at the 'Home of Bentley' mansion at Pebble Beach. The $30 million 4,000 square foot home transforms into a bespoke journey where clients meet with Mulliner designers to view a wide range of samples of materials and colors to spec their Bentley with. Beyond the luxury vehicle offerings, Bentley also will have a display of furnishings and interior finishes specifications from its branded Miami condo. Bentley's whisky brand partner, The Macallan, will also have a display, offering guests tastings and showcasing a new collaboration.
On Saturday, August 20 at 8:00 pm local time, Bentley will invite exclusive guests for the unveiling of the Bentley Mulliner Batur. The successor to the Bacalar, the Batur will be showcasing a number of Bentley's design cues for an all-electric future. The public debut for the Batur will follow on the Concept Lawn along with Continental GT, Continental GTC, Flying Spur, Bentayga, and Bentayga EWB at the Pebble Beach Concours d'Elegance main event on Sunday.