Bentley is in the business of making its super-wealthy customers feel special, which is why the Continental GT offers seven billion different possible build combinations on its configurator. And if that's not enough, Bentley's bespoke Mulliner division offers plenty of limited-edition models like the recent Centenary Special Edition.

Stretching the customization options even further, Bentley is now offering a new tweed roof on the Continental GT Convertible. Bentley says the tweed roof has been designed to harmonize with the existing exterior paint palette, which consists of 17 exterior paint colors and up to 45 in the extended range. Seven roof options will be available in total, including this new tweed option.

"We wanted to create something that hadn't been done before and we had never seen a tweed effect hood. We felt confident that tailoring and heritage fabrics would become a significant trend with longevity, and we decided that was the right direction to pursue," said Cathy Bass, Bentley Color and Trim designer. "It was an intuitive sense that this was exactly what I was looking for. The only problem was that it was made with completely the wrong weave structure as our hood material has a very specific woven construction to meet technical and engineering requirements."

Bentley went through an intricate selection process to choose the combination of the dark brown and cream yarns, which come together to create a contemporary and edgy energy. "We went through many rounds of dying both of the yarns before we found the right combination," Bass said.

From far away, the roof looks dark beige. It is only when you get up close that the technical woven strands in the fabric become apparent. No matter which roof option you choose, it can be deployed or stowed in just 19 seconds at speeds of up to 30 mph. The tweed roof is now available for $2,355 on top of the Continental GT Convertible's starting price of $225,425.