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Bentley Is Charging $13,000 To Customers To Prove Its Bentayga SUV Can Go Off-Road

Where do we sign up? Seriously.

Bentley really, really wants the world to believe that its new ultra-luxury SUV, the Bentayga, can go off-road. It released a video before the car made its official debut at the 2015 Geneva Motor Show that showed the SUV driving up steep dirt roads. Numerous promotional photos have shown it off-road as well, but let’s be real for a second: any SUV that comes with a full silver dining set and a champagne chiller will never, ever leave paved roads. Or will it?!

We know Bentley is bringing the Bentayga (and all its other cars) to this year’s Power on Ice winter driving event thanks to a promotional trailer the automaker recently released. Now Bentley has announced what this event will cost. It’s not cheap. If you want to take the SUV, and every other Bentley model currently on sale, onto the 10 ice tracks it’ll cost you a whopping $13,000, and that’s just to start. That being said you get much more than just a day’s worth of track time. The event itself is actually four days and features other activities aside from driving; we think the nighttime sled dog safari to a reindeer farm sounds awesome. Power on Ice will be especially valuable to Bentley this year as it attempts to ram its way into the luxury SUV market.

Everyone knows the Bentayga will be fast, what with its W12 engine good for 600 horsepower and 663 lb-ft of torque. Of course a 0 to 60 mph time of 4.0 seconds and a top speed of 187 mph are nothing if they belong to an SUV that can’t ever go off-road…right? We applaud Bentley for actually trying to butch up its luxury SUV and can’t wait to see its all-wheel drive system work overtime on those icy tracks.

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