It's investing heavily in the burgeoning tech.
Bentley has traditionally been seen as an old-world luxury brand favored by well-to-do elderly gentlemen. But the company has turned its brand image around in the past decade or two, and is now a leader in many of the fields once far removed from its brand image. Bentley plans on revealing five new EV models over five years, and its new engineering test center is paving the way for a more sustainable future. The luxury car manufacturer posted record sales last year, and now plans to build on that success by expanding on an interesting part of its business: 3D printing, or as Bentley calls it, additive manufacturing.
Bentley will be investing over $4 million into its 3D printing facility at its Crewe factory in the UK, which in turn will double the output of this high-tech department that produced over 15,000 components in 2021.
Bentley plans to utilize the extra capacity to expand its personalization offerings for popular models such as the Bentley Bentayga, and churn out more continuation models such as the Bentley Blower.
Bentley has found unique ways of utilizing 3D printing for some of its older models such as printing accurate tooling equipment and lightweight sanding blocks for its wood shop. At the other end of the spectrum, Bentley has used this technology to create physical components for prototype Bentleys and has even used printed parts in its record-breaking Pikes Peak racing cars.
Not only is this tech hugely adaptable and efficient, but it also saves the company lots of money. These 3D printers are able to work around the clock and result in up to 50 percent in cost savings compared to traditional manufacturing processes.
"Bentley's approach to additive manufacturing is industry-leading and the facility is quickly becoming a cornerstone of our 'Dream Factory' ambitions. One of the key benefits is that it is efficiency led, cutting down on the cost and complexity of a myriad of jobs," said Peter Bosch, Bentley's Member of the Board for Manufacturing.
"This latest investment is also making a significant impact with our colleagues from across the company, helping to create advanced assisted tools to drive continuous improvement throughout manufacturing processes. As we look to the future, there really is huge potential to where this advanced technology can progress, including having a greater ability to personalize parts for our customers and further enhance the individualization program offered on every car."