Bentley is a company that is well-known for its luxury offerings and bespoke creations, but its true roots lie in racing. Recently, the British automaker has tried to show that aspect of its history. Back in 2019, the luxury marque announced that it was going after a Pikes Peak record, a feat that it achieved with aplomb.

Of course, Bentley capitalized on this by releasing a limited-edition model to celebrate its success there, but now the company is returning for the third time and aiming for a third record. We're excited about this, but sadly, Bentley has also announced that its third visit will also be its last.

Currently, Bentley owns the outright production SUV record with the Bentayga and the outright production car record with the Continental GT.

So far, all Bentley has told us on the matter is that a specially-prepared GT3 version of the Continental will be used as before. As to the reasoning behind quitting while it's ahead, Bentley has not yet said anything. Presumably, the company wants to get another record under its belt and then stop for good.

That way the romance of the event and Bentley's relationship with it can be preserved well into the future. After all, nothing puts a damper on past successes like current failures. And with 156 corners to navigate while dealing with an elevation of almost 5,000 feet, pushing your luck too many times at Pikes Peak tends to end badly.

With Bentley having previously competed in a Bentayga, an almost-stock Continental GT, and now a GT3 racecar, Bentley's name will be tied to the legend of the mountain for a long time to come. We don't know yet if any special adjustments are being made to the GT3 car, but we suspect that at least the aero may get a few tweaks.

Fortunately, we don't have too long to wait to find out, as Bentley says it'll provide more information on Friday, April 9. We'll bring you that news as soon as we have it, but in the meantime, you can bet that there'll be another special-edition Conti before long, especially if Bentley does manage another record.