The ultra-wealthy are doing just fine.
Despite some of the company's models suffering a fiery demise, Bentley has been on a roll. It turns out, when you get luxury supercars down pat, people are willing to pay for them. And boy, does Bentley have luxury supercars down pat. The Continental GT Speed has earned its place among the best modern cars out there, and the Bentayga is the official unofficial car of Beverly Hills, dethroning the Mercedes-Benz G-Wagen as the luxury hauler of choice for LA's rich and famous.
The result of that is, rather obviously, money. The rich got a lot richer in 2020 and 2021, and it shows in Bentley's finances. One could argue this change has been on the horizon for some time. Since the company's acquisition by Volkswagen years ago, the brand has been steadily improving on what it means to drive a Bentley.
What's that look like in raw numbers? Lots of zeros and commas, the headline figure of course housing most of those zeros and commas. In 2021, Bentley made a profit of €389 million or roughly $429 million USD. Last year alone, Bentley sold 14,659 cars (mercifully not counting those lost in this year's blaze). What's more, Bentley says it's the most popular brand in the "higher echelons of the luxury sector."
But a massive portion of that profit (and more) is going to something big. Bentley says it's investing €3 billion (EUR) into a brand new factory in Crewe, with a new electric model being built every single year from 2025 and on.
That, by the way, is going to be the most sustainable factory Bentley has ever built, further highlighting its push for greener cars and factories in the electric era.
All's well at Bentley, then. With record profits and a new factory on the way, nothing seems to be able to stop the British luxury marque. Not even a literal sinking ship (last ship joke, we promise). What's going to be far more interesting is how Bentley's new sustainability push will play out, something we're all going to have to wait patiently to see.