What semiconductor chip crisis?
As mainstream automakers like Ford and GM suffered throughout 2021 as a result of the ongoing semiconductor chip crisis, Bentley finished the year with flying colors. The UK-based luxury marque has reported its final 2021 sales tally and the results are incredible.
Compared to 2020, Bentley sold 31 percent more vehicles for a grand total of 14,659 units. Bentley gives credit to popular models like the Bentayga SUV and new vehicle launches such as the Continental GT Speed, which encompassed 33 percent of the company's sales. Some 60 percent of those buyers opted for the coupe and 40 percent for the convertible.
The latest Flying Spur sedan, which just completed its first full sales year, took 27 percent of total sales. This is expected to increase in 2022 thanks to the introduction of a hybrid version.
Meanwhile, the Bentayga remained Bentley's best-seller with 40 percent of total sales, a new record for the SUV. An impressive 20 percent of that was for the Hybrid version. Bentley is currently in a transition phase towards full lineup battery electrification, a process it aims to complete by 2030.
Not so surprisingly, the Americas maintained its position as Bentley's best market, with a total of 4,212 vehicles sold there. That's a 39 percent increase over 2020 and a new record.
China came in second place with 4,033 deliveries, a 40 percent improvement compared to the year prior. Europe finished the year with a solid 2,520 deliveries, a 15 percent increase over 2020. Bentley's home market, the UK, also set a new record with 1,328 deliveries, a 14 percent increase. Another 915 and 1,651 vehicles were sold in the Middle East and Asia Pacific regions, respectively.
"The reaction to the market introduction of the Bentayga Hybrid and anticipation for Flying Spur Hybrid demonstrate the path the luxury sector is heading, and we are positioned firmly at the forefront," said Bentley Chairman and CEO Adrian Hallmark. "These numbers are validation that we not only lead the sector in sales and market share, but also investment in electric technologies and commitment to being the first fully electrified and zero-carbon luxury car company in the world."
All told, Bentley has 240 dealerships in 67 countries. Coming up next in 2022 is a long-wheelbase Bentayga that'll compete directly against the new Range Rover.