Bentley's April Fool's Joke Didn't Fool Anyone

April Fools' Day / Comments

Unlike its parent company.

Bentley is really good at making luxury cars and fitting those cars with luxury features. The British marque has an in-house division of craftsmen and women who create simply exquisite pieces of automotive art. The company is also known for letting its buyers make just about any design choice thanks to an almost endless list of options.

However, one option that nobody expected, especially not in the front row of a Bentayga or Continental GT, is an espresso machine in the dash. Yet, somehow, marketing companies all over the world are convincing carmakers like Bentley that such a thing would pass as a decent April Fool's joke. Bentley's parent company, Volkswagen, convinced people that it planned to change its name to "Voltswagen" as a joke.

https://www.facebook.com/BentleyMotors/posts/4535516076481652
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2019-2021 Bentley Continental GT Infotainment System Bentley

It seems like the people who are making the decisions about what sorts of advertisements and other marketing media should be presented are really interested in highlighting certain features. In Bentley's case, the above April Fool's joke is clearly meant to draw attention to the real rotating display that Bentley buyers can choose to have equipped in their cars.

Thus, we get a joke that is kind of funny but not believable. You just have to look at the recent Superbowl commercials to see that most ads focus on marketing clearly to consumers to increase the bottom line (granted it's their reason for being), and very few are about being thought-provoking or genuinely funny.

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2019-2021 Bentley Continental GT Aft View Bentley
Bentley

Still, despite the obvious disclaimer in the post saying that the feature would not be available at any dealer, as well as the fake nature of the post, we decided to give Bentley the benefit of the doubt by looking at the comments section to see if anyone did actually believe the post. Disappointingly for the human race and society as a whole, some individuals admitted that they did believe it could be a real feature. Still, we give Bentley a tip of our hat for trying to inject a little bit of fun and positivity into the world. A planet still reeling from a pandemic needs it.

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2019-2021 Bentley Continental GT Frontal Aspect Bentley
2019-2021 Bentley Continental GT Driving Back View Bentley

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