Bentley is really stretching out the launch of an all-new model to be made public on 10 May. Last week, it sent us official confirmation that a fifth model would be joining its portfolio of existing cars, consisting of the Bentayga, Continental GT, Continental GT Convertible, and Flying Spur.

Even though Bentley sales are at an all-time high, introducing a new model could see the luxury automaker possibly compete in a new segment. The first teaser press release and the image revealed nothing apart from the reveal date and what appears to be some door trim. The new teaser gives us more information, though we still have no idea whether this will be an EV, ICE, or hybrid vehicle.

We do know that Bentley is taking customization to a whole new level.

"Opportunities for personalization will be greater than ever before with 24 billion unique possible configurations of trim specification alone - all handcrafted at Bentley's carbon-neutral factory in Crewe, England," stated Bentley in a press release.

Bentley also named its new Bentley Airline Seat specification. Bentley says it's the most advanced seat ever fitted to a car, offering 22 ways of adjustment. This seat also comes with world-firsts in the form of a new auto climate sensing system, and advanced postural adjustment technology with 177 individual pressure changes possible across six zones.

The nameless car also features Bentley Diamond Illumination, where light is illuminated through tiny perforations in the soft feel door trim, much like that first image Bentley shared last week. The illumination effect is achieved using 12 LEDs in each front door and 22 in the rear doors. According to Bentley, the perforations in the seat are 1 mm in diameter.

Bentley also reimagined its Diamond Quilting. It doesn't say how, but Bentley mentions that the number of customers who go for this option is rising. Finally, Bentley let it slip that the new model will provide "an extra dimension of on-board wellness" and sumptuous comfort. It will also sit at the pinnacle of the range and provide a breadth of capabilities.

To us, it sounds like an ultra-exclusive, beyond luxurious SUV. We previously thought it would likely rival the all-electric Rolls Royce Spectre, but the Roller is a two-door, and this obviously has four doors.

Could this be the return of the Mulsanne, but as an SUV? We'll find out in less than a week.