Cycling

BMC Racing Acura TSX Support Vehicle

A successful bicycle racing teams needs a whole support crew to assist riders. This is similar to the job of a pit crew, but in cycling the crew travels by car along with the riders. Since this gives carmakers a chance for some good exposure, Acura has teamed up with BMC Racing Team to provide TSX Sport Wagons for a series of North American races. With the popularity Lance Armstrong has brought to the sport in North America, it's probably a good promotional idea.

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