Czech dealership commissions local artist to give this BMW a psychedelic glow-in-the-dark makeover.
It's been over 35 years since the BMW Art Car program started. In that time, some of the world's best pop artists have painted BMW cars in their own vision, including the likes of Andy Warhol and Roy Lichtenstein. While this may not be an official Art Car, the "Fluidum" handpainted by local Czech artist Andy Reiben was commissioned by a BMW dealership and looks just as impressive. The four-door 3er sedan was initially wrapped in matte vinyl before being spray-painted with iridescent and fluorescent paints.
Photo-luminescent paints were also applied to make parts of the artwork glow in the dark. Describing his design, Reiben said: "I love cars, speed and adrenaline. I wanted to abstractly express passion and dynamism and therefore each part of the body is different and tells a story. On the front hood there is the birth and taming of the power, right and left sides express the balance of power, day and night; the rear part symbolizes resistance and the roof sinuosity and barriers on most routes. Triple line across the whole car on one hand indicates series designation of the original vehicle and on the other the clenched claws as if you wanted to stop the beast that tries escape."
Check out the artist at work on the car in the accompanying video, and if you happen to be in the vicinity, the car is on display at the showroom of BMW DyCom Group in Karlovy Vary, Czech Republic.