At least for now, but BMW is not shutting the door completely.
Some automakers have a bad habit of revealing an absolutely drop dead gorgeous concept that, with just a bit of tweaking, could wind up being a production car. Thing is, these concepts often remain strictly "design studies." One example of this is the BMW Pininfarina Gran Lusso Coupe that was unveiled last May at the Concorso d’Eleganza Villa d’Este. At the time, rumors hinted it was the basis for a new 8 Series and everyone got excited. BMW, however, remained mostly silent and today it looks like we’ve finally got our answer.
BMW officials have confirmed to Autocar that that Pininfarina-penned beauty will strictly remain a concept, for now at least. The German automaker’s R&D chief, Herbert Diess, did outright admit that the "Gran Lusso concept was very well received...and that we’re looking into the possibility of production, but a decision is still a way off." In the automotive world, that statement is pretty much a flat-out admittance that production is highly unlikely. Still, with big luxury coupe competition coming from the Bentley Continental GT, a 7 Series-based BMW coupe sounds like a mighty fine idea to us.