And it looks fabulous.
When BMW revived the 8 Series back in 2018, memories of pop-up headlights and wedge shape designs filled the minds of fans across the globe. The 8 Series defines cool-looks and shows off some of the German automaker's most cutting edge technologies, but who could have thought that the 8 Series would ever come to represent equal rights, instead of ultra-luxury?
Well BMW has put its best foot forward and has clad one of its 8 Series cars in pride colors to celebrate the struggles and victories of the LGBTQ community, and while it represents something powerful and significant, we have to say that it looks damn good doing it.
BMW has jumped through numerous hoops to get the 8 Series off the ground, but sales of this grand touring beast have not been up to BMW's expectations. Dealers are worried that their showroom floors have become clogged with these expensive rides that start off at $97,400, and special editions such as the Golden Thunder Edition have been punted to increase sales but this latest marketing move might be enough to move a few more units.
BMW posted a pic of its pride-colored 8 Series convertible on 24 June with the caption "Thrilled to officially unveil our 2020 BMW Pride wrap. Stay tuned to celebrate #Pride with us."
The car in the pictures is wrapped in all the colors of the LGBTQ flag, and the hood of the car is dominated by hues of orange, yellow and red, which represents life, healing, and sunshine. It reminds us of an 8 Series that was also wrapped in these colors back in 2019.
Red, yellow, green, and blue cover the side profile of this beautiful machine, and the large alloy wheels are finished off in black to accentuate the colorful wrap. The 8 Series is possibly the best BMW car for the job thanks to its stunning looks and propper sounding 523-horsepower 4.4-liter V8 turbo in the M850i.
The wrap has drawn praise as well as some heat from BMW fans on Twitter. Twitter user PriceTrader simply replied with "Not you BMW", while others sang its praises. User Brett Evans gave BMW some heat when he replied "You're gonna be pretty sad when you see Mercedes-Benz\s profile picture". The Mercedes-Benz Banner is of a range of G-Wagon SUVS in the color of the LGBTQ flag, a rather strong message indeed.