M Performance

BMW Announces West Coast Performance Center

Time to teach BMW owners how to drive their cars.

BMW of North America has announced its plans to open the BMW Performance Center West. Coming in late 2014 to La Quinta, California, the center will serve as a training facility and dedicated road course, offering a range of performance driving courses – similar to those offered in the BMW Performance Center in South Carolina. Built on 32 acres of the existing Thermal Club, BMW's center will include an 8,500 sq ft performance facility, a skid pad and a 1.4 mile road course, in addition to 6.2 acres of paddock.

“We have long believed that the right driver training is every bit as important as technology in helping to keep drivers safe,” said Vice President of Sales, Channel Development and Customer Relations, Peter Miles. "The BMW Performance Center West will make it easier for customers in the Western US to benefit from the same professional driving instruction that nearly 130,000 drivers have had at the BMW Performance Center in South Carolina over the last 15years. We are very pleased to partner with The Thermal Club."

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