This could be a game changer.
As the world moves towards greener (energy) pastures, the automotive industry finds itself spearheading the drive to produce more efficient batteries, and manufacturers such as Tesla are constantly improving the range and charging times of its EV batteries. Not only are EV vehicles getting better, but the industry tech is trickling down into the general energy industry.
BMW has just found a way to make its recyclable i3 EV batteries do good outside of the automotive industry: BMW batteries are going on tour with Coldplay. The Music Of The Spheres World Tour will be powered by 40 recyclable i3 batteries, which promises to drastically cut down on emissions, and will feature a kinetic dance floor that will recharge said batteries by the fans themselves. That rocks.
The legendary UK rock band and BMW have previously worked together on the BMW i4/iX purpose film where the song Higher Power featured. Coldplay performed virtually at the Munich Motor Show over the summer, but now it's time to take things global, where BMW will provide the world's first-ever mobile, rechargeable show batteries for the Music Of The Spheres tour.
"We're proud to partner with BMW to create the world's first tourable, rechargeable show battery which will allow us to power our concerts almost entirely from clean, renewable energy", says Coldplay's Chris Martin. The 40 batteries going on tour will provide enough power to run live shows, and will be supported by solar installations, hydro-treated vegetable oil generators, power bikes, and coolest of all, a kinetic dance floor, which will turn Coplay fans' moves into energy.
Jens Thiemer, Senior Vice President Customer and Brand BMW, explains the journey thus far. "A common awareness of sustainability has led during recent years to an intensive, creative co-creation process between BMW and Coldplay. The campaign song, Higher Power, marking the launch of our all-electric models BMW iX and BMW i4, as well as Coldplay's performance at BMW's virtual world of JOYTOPIA during the IAA Mobility, were the first major highlights of our successful cooperation. With the use of second-life batteries from BMW i3 vehicles we are now helping Coldplay's world tour become even more sustainable."
This game-changing move by BMW and Coldplay is a massive step in the right direction, and could possibly become the blueprint for all future festivals and large music events.