BMW Beats Mercedes To Luxury Sales Crown


The Bavarian carmaker had an excellent 2019.

In 2018, the luxury sales race between BMW and Mercedes-Benz came down to the wire with just over 4,000 units separating the luxury carmakers. That marked the third consecutive year Mercedes had reigned victorious over its rival from Bavaria. 2019 was a different story though. BMW sales surged with increased availability for the US-built BMW X3, X5, and X7 as well as the all-new seventh-generation 3 Series.

BMW announced sales of 35,746 vehicles in December 2019, which was an increase of four percent over December 2018. And its total sales of 324,826 units in 2019 represents an increase of 4.4 percent. More importantly, that was enough to dethrone Mercedes as the luxury sales king in the US for the first time since 2015.

2019-2020 BMW X5 Front Angle View BMW

Mercedes posted 357,729 units sold in 2019 but if you exclude its commercial vans (41,635 vehicles), the number is only 316,094 units. This is nearly the same as in 2018 when the company sold 315,959 vehicles. The Mercedes-Benz GLC-Class was the company's best-selling model with 73,650 units sold (up 5.6 percent) while the GLE-Class finished second over the C-Class with 49,980 units sold (up 8.6 percent). BMW did not provide a model breakdown in its report but we know the X3 is the company's most popular model.

Lexus ranked a distant third in sales yet again with 298,114 units (down 0.1 percent) while Audi ranked fourth with 224,111 units sold (up 0.1 percent).

2019-2020 BMW X7 Front View Driving BMW
2017-2019 Mercedes-Benz GLC-Class Coupe Front View Driving Mercedes-Benz
2020 Mercedes-Benz GLC-Class Rear Angle View Mercedes-Benz

"We've talked a lot over the course of the past two years about having the right product mix for the market, and we believe that with all of our recent launches, we have just that," said Bernhard Kuhnt, president and CEO, BMW of North America. "BMW currently has the youngest and most exciting product portfolio in the segment. We are very pleased with our results in 2019 and wish to thank both our customers and dealers for their tremendous support."

2015-2018 Mercedes-Benz C-Class Sedan Front View Driving Mercedes-Benz

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2019-2020 BMW X5 Front Angle View
2019-2020 BMW X7 Front View Driving
2017-2019 Mercedes-Benz GLC-Class Coupe Front View Driving

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