No wonder why BMW outsold Mercedes in 2019.
2019 was a defining sales year for BMW. Last year, the Bavarian automaker sold a total of 324,826 units, representing an increase of 4.4 percent. Impressively, that was enough to beat rival luxury automaker Mercedes-Benz for the first time since 2015.
Unsurprisingly, the unrelenting demand for crossovers was a big factor that contributed to BMW's sales increase. Now, BMW has announced its US plant in Spartanburg, South Carolina, which builds the X3, X4, X5, X6, and X7 SUVs, has set a new production record. Clearly, people can't get enough BMW SUVs right now.
Last year, BMW's Spartanburg plant produced a total of 411,620 X model SUVs, beating the previous record of 411,171 in 2016 by 2016. The most-produced model was the BMW X5 with 161,096 units, followed by the BMW X3 with 115,088 models built last year. 65,557 BMW X4 units rolled off the production line last year, while 52,619 units of the BMW X7 were built at the US plant. The BMW X6, on the other hand, accounted for 17,260 units.
"The past three years have been among the most challenging in the history of Plant Spartanburg," said Knudt Flor, president and CEO of BMW Manufacturing. "I'm proud of the commitment by our team of dedicated associates to deliver premium quality vehicles for our customers. Our plant's model portfolio is fresh and popular around the world."
Last year, 159,277 X models produced at BMW's Spartanburg plant, which has a production capacity of 450,000 vehicles and employs more than 11,000 people, were sold in the US, contributing to 49 percent of BMW's total 2019 US sales. The top two BMWs sold in America were the BMW X3 and BMW X5.
Since 1994, BMW has produced over 4.8 million BMWs in the US and invested more than $10.6 billion in the Spartanburg plant. Currently, more than 1,500 vehicles roll off the production line at BMW's US plant every day. Around 70 percent of these models are exported to more than 125 global markets.