This will help BMW achieve an ambitious goal.
BMW has an ambitious electrification strategy and expects electrified models to make up for between 15 and 25 percent of the company's sales. In the meantime, the German automaker is celebrating an important milestone that will help it achieve that goal. BMW has announced it has delivered half a million electrified cars to customers worldwide.
"Half a million vehicles is the best proof: Our broad range of electrified vehicles is meeting exact customer needs. Now, we are stepping up the pace significantly: We aim to have one million electrified vehicles on the roads within two years. This is our contribution towards effective climate protection," said Oliver Zipse, Chairman of the Board of Management of BMW.
As part of a special ceremony, the customer from Munich received the keys to the special BMW 330e plug-in hybrid from Sebastian Mackensen, BMW Group Senior Vice President Market Germany. The car in question was BMW's 500,000th electrified vehicle to roll off the production line.
"For me, the BMW 330e – the plug-in hybrid 3 Series – combines the best of both worlds: For the most part, I can drive emission-free – especially in the city – but, on longer trips, I still have the flexible range of a combustion engine," explained the car's new owner, Florian Merk.
Currently, there are around 60,000 electrified BMW and Mini models on German roads today, with additional models launching in 2020. Next year, the BMW X3 will become the first BMW Group model available with four different drive train variants: efficient diesel, petrol, plug-in hybrid and a fully electric model that will be badged as the iX3.
BMW recently confirmed the iX3 will utilize a 74-kWh battery pack that will enable the electric SUV to last 273 miles on a single charge based on the European WLTP cycle. Both the flagship BMW iNEXT electric SUV and BMW i4 electric sedan will then launch in 2021. In total, BMW plans to launch 12 fully electric models by 2023.