BMW Charging Lots Of Money For Fancier X1

Pricing

The new X2's base price is nearly $5k more than the X1's.

If there’s a new automotive segment that could be there but currently isn’t, leave it to BMW to fill in the blank. The German automaker has become a master at finding potential new segments. Best example: the X6. Nobody asked for it and yet it’s become a huge success. And now BMW is attempting to replicate that success with its new X2, a sleeker version of the X1 crossover. With the aim of appealing to younger buyers, the X2 definitely has the looks to do so, but when it comes to pricing, well, that may be a hindrance.

CarsDirect has learned that 2018 BMW X2 xDrive28i pricing begins at a hefty $39,395, including the $995 destination fee. To compare, that’s $2,500 more than the X1 xDrive28i. What are the main differences between the two? The X2 has sharper styling with its coupe-like roof and is also 3.2-inches shorter. Both crossovers share the same 2.0-liter turbo four with 228 hp and most other mechanicals. Outside of BMW, what else will the X2 be competing against? There’s the Mercedes-Benz GLA250 4Matic, which begins at $36,395, the Acura RDX ($38,295), and the Land Rover Discovery Sport SE 4x4 ($38,790). And remember, that nearly $40k X2 base price is just that, the base price.

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Tack on extras such as the Driver Assistance Package ($700), M SportX Package ($4,650), and the $2,350 Convenience Package, and you’re awfully close to $50k. Oh, you want leather seats? No problem. The X2’s price will immediately climb above $43,000 in that case. BMW figures X1 shoppers who want something a bit more unique with sexier styling will be tempted to cough up the extra dough, and this assumption will more than likely turn out to be true.

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