The possibilities are greater than ever.
BMW is one of the world's foremost luxury brands and has created a reputation for quality, style, and performance. Lately, there's been a lot of focus on BMW paint options as the Bavarian automaker releases exciting new colors as part of its Individual paint program. The option of special colors was recently expanded to include numerous SUVs, but there has always been a particular interest in special colors for BMW's M cars, and now the BMW M4 is getting access to a unique new "overspray-free painting process that allows several paint colors to be used and designs to be applied without stencils or masking the vehicle."
BMW says that this new innovation allows for more customization and also reduces waste and energy consumption. The technology is being piloted on 19 M4 coupes that will soon be completed at Plant Dingolfing. These cars will boast custom two-tone paintwork and M4 logos on the hood and tailgate.
"We expect the highest standards of efficiency, sustainability, and digitalization from our production," says Milan Nedeljkovic of BMW's Board of Management. "This smart painting technology meets all the requirements for an innovative production process and also offers unique customer benefits."
The new process is called EcoPaintJet Pro and is available for waterborne base coats and 2k clear coats.
This new system works without electrostatics and instead relies on jet application, hence the name. Paint is applied to the body using an orifice plate that allows for high levels of definition with variable paint thickness. To avoid using stencils and to avoid any overspray, the robots applying the paint must be very precise. One of the advantages is that two colors can be used to create a contrast, and the idea behind this technology is to maximize the application options.
BMW says that it will now be possible to paint every exterior component, meaning practically limitless customization, but the benefits are also seen in a lower cost and less energy use. For now, the unique M4s will be a part of BMW's fleet, but you can expect to see new paint options on production cars from next year.