BMW Doesn't Think Americans Want The iX3

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But don't worry, the cooler i4 is still coming.

The 2021 BMW iX3 has finally been revealed after being leaked a few months ago. BMW now has a direct rival for the Audi e-tron, Jaguar I-Pace, Mercedes-Benz EQC, and Tesla Model Y with a 286 horsepower electric motor and 80-kWh battery pack delivering a WLTP-rated range of 285 miles. On the US EPA cycle, this range would likely be closer to around 250 miles, which still trumps all competitors except the Long Range Model Y.

Sadly, we will never get to see the EPA-rated range because along with the official reveal comes news that the iX3 will not be offered in the US market. Range clearly isn't the reason for the iX3 not coming stateside and nor is Amerca's love of crossovers. BMW just has other priorities here in the States.

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BMW
BMW

"BMW of North America has reviewed the market requirements and preferences of US customers, and therefore decided on a strategic launch sequence for BEVs in the US that prioritizes the BMW iNEXT and BMW i4," BMW spokesperson Oleg Satanovsky told CarBuzz. "It is our goal to ensure that the BMW products offered in the US best reflect the desires and needs of our customers."

The iNext SUV, which was shown in concept form back in 2018, is expected to arrive boasting a whopping 360-mile range on the WLTP test cycle. On the EPA cycle, this would equate to around 321 miles, beating the Long Range Model Y's 315-mile range. This upcoming model should be larger than the iX3 and be built from the ground up to be an EV.

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BMW
BMW
BMW

The iNext coming to the US is no surprise but we are a bit shocked to see BMW place a higher priority on the i4, which will be a Tesla Model 3-rivaling sedan. Like the iNext, the i4 was shown as a concept earlier this year sporting the same larger kidney grilles found on the new 4 Series Coupe. No performance specs or range estimates have been given for the i4 but like the iNext, it could travel more than 300 miles on a charger. Both of these EVs will be produced in Germany, which could cause fewer issues for BMW here in the US compared to the Chinese-built iX3.

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BMW
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