The Bavarian carmaker is not taking its eye off the eco-friendliness ball.
For very obvious reasons, we all want to make sure that the planet doesn't come to a tragic end. Although widely debated, almost every automotive manufacturer has come out to declare a certain level of responsibility in ensuring that their carbon footprint is reduced to a net-zero-emission figure.
Not to be left out is the BMW Group with its rampant efforts to introduce electric products covering an array of segments. The i3 kicked things off as a subcompact offering which acted as a launchpad for the eventual arrival of the more premium BMW iX SUV and i4 sedan. The upcoming BMW i7 will soon be introduced as a flagship electrified sedan offering too. We also can't forget the iX3 SUV winning the hearts of consumers in foreign markets.
Sustainability is a key factor in the road to achieving a net zero carbon production cycle. BMW has been showing how it intends to achieve this in its i Vision Circular and Mini Strip concepts. Building on this is a new declaration from the company's head, Oliver Zipse, who says that with the arrival of the Neue Klasse generation cars, developments into the field will be ramped up.
Zipse explains: "We see 2021 as clear evidence that successful transformation pays off. The strong result we achieved in financial year 2021 is the outcome of our consistent strategy - with an open-technology approach and the right products at the right time. We have laid the foundations to build on this success in the coming years: With the Neue Klasse, we are leading sustainable mobility into a new technological dimension. By extending the contract with our BBA joint venture until 2040, the BMW Group is also taking its growth to the next level."
Impressively, results are already being seen. Looking at its preliminary calculations for the European region, the brand confirms that it was able to beat its 2021 CO2 fleet target of 126 g/km by 10.1 grams. As a bonus, it confirms that all of its global production facilities currently operate with a net-zero carbon footprint. A big part of achieving its goals is BMW's workforce. This is why it will be growing by up to 5% with new jobs set to become available at its facilities across the world.
BMW recognizes that change takes time, and with these new commitments to a cleaner and greener future, the groundwork is being laid for a better tomorrow.