BMW Group Celebrates Massive Electrified Sales Milestone

Industry News / Comments

And it's just the beginning.

The BMW Group has just hit a huge milestone which bodes well for its electrification expansion over the next few years. The company has officially delivered its one-millionth electrified model, including both hybrids and EVs. That vehicle was a black BMW iX xDrive40. For the honor, this lucky customer also received a free BMW Wallbox with installation.

It's important to note that the BMW Group includes electrified Minis like the Cooper SE, so it isn't only BMW-badged models that contributed to the milestone. Still, it's an impressive showing for the automaker, and it can thank models like the quirky i3 for slowly breaking ground in the electrified sphere.

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BMW
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BMW

"The delivery of our one-millionth electrified vehicle marks a milestone in our transformation - and we already have the next one in our sights: We aim to break through the two-million mark in just two years," said Pieter Nota, member of the Board of Management of BMW AG for Customer, Brands, and Sales.

With the one-millionth electrified vehicle sold, BMW has set some ambitious sales targets for the years ahead. The company wants to double this year's EV sales in 2022, and by 2025, the BMW Group hopes to have delivered two million EVs to customers. Five years after that, one out of every two BMW Group vehicles will be EVs.

2018-2021 BMW i3 Hatchback Front Angle View BMW
2018-2021 BMW i3 Hatchback Rear View Driving BMW
2019-2020 BMW i8 Roadster In Motion BMW
2019-2020 BMW i8 Roadster Rear View Driving BMW
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Bolstering BMW's EV lineup this year was the introduction of the i4 and iX, and the response to both has been strong. We drove the iX in Germany and found it to be a truly luxurious SUV with one of the best interiors BMW has put together in recent memory.

Looking ahead, BMW will introduce electric versions of both its cheapest SUV, the X1, and its flagship sedan, the 7 Series, over the next year. The electric i7 was teased being tested in the ice just days ago. An electric 5 Series will follow in 2023, and Mini and Rolls-Royce will also introduce electrified models. By 2023, the company will have an EV model in around 90% of all its current market segments. What's for certain is that BMW will sell its next million electrified models at a vastly quicker rate than it took to hit the first million.

2022 BMW i4 Front Angle View BMW
2022 BMW i4 Side View BMW

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