Can you blame them?
BMW builds some seriously good looking cars, but sometimes even this legendary Munich-based manufacturer gets it wrong. Case in point is the new BMW 4 Series which entered into production in the middle of 2020. This car has been massively polarizing due to its bold front-end styling. The good news is that the aftermarket styling industry has already started making these cars look better, with kits available that will give the 4 Series the visual appeal of a BMW M4.
According to Cars Guide, BMW head of exterior design Christopher Weil, the whole idea of the 4 Series' styling was to differentiate it from the 3 Series: "We wanted to divide the 4 Series more from the 3 Series; they were very much the same - let's say in design expression, and now we wanted to split up the characters. They are two different cars addressing two different sorts of customers, that was the aim whilst designing the car."
Weil was also vocal about wanting customers to make their cars their own. "I like the idea of customizing - we see it in the motorcycle world, there's a lot of customizing - and if people think 'we can tune a car, we can make it different' or they're kind of styling the car to their own personality even more, of course, they should do it," he said.
BMW tuning specialist AC Schnitzer recently unveiled how it intends to improve the look of this car, but BMW wants to make it clear that it also offers a wide variety of styling parts from its M Performance division: "We have certain offerings at BMW that are very expressive. You can even put on aftermarket parts, and wheels and stuff like this, but even if people go somewhere else and customize the car, it's fine with me, I think it's cool." Weil concluded.