The German automaker believes more people want its EVs than ever.
BMW has released an onslaught of electric vehicles over the past 12 months, the latest duo being the polarising BMW iX SUV and the classily styled BMW i4. While the German automaker is yet to release its global sales figures for 2021, reports suggest the luxury car brand delivered 2.2 million units, setting a new record.
Of those 2.2 million vehicles, 100,000 were electric cars. Despite these impressive numbers, this hasn't stopped BMW from reaching for the stars - the Munich-based carmaker is hoping to double that figure in 2022, with a goal to sell 200,000 EVs this year.
Speaking to Automotive News, sales chief Pieter Nota describes EVs as a big growth driver for the brand's performance in 2021. Nota is confident the company can double EV sales this year, with the all-electric iX luxury SUV (above) and the i4 Gran Coupe available in more markets. Speaking of the two models, Nota says, "We see a very, very strong order book for both vehicles. We are coming at the right time with these two vehicles." With the recent reveal of the iX M60 with more than 600 horsepower, BMW could yet reach an untapped sector of the EV market.
To meet healthy demand, both the aforementioned models will receive a production boost in the current year, creating a staggering 6,000 jobs in the process.
Outside of the USA, BMW offers a wider range of electric vehicles, including the iX3, a mid-size SUV based on the combustion-engined X3, the i3 hatchback, which was discontinued after 2021 in the USA, and a China-only i3 Sedan. An iX1 is also set to join BMW's global range of all-electric SUVs in 2022, along with the i5 and i7 sedans.
Based on company estimates, the luxury car brand forecasts that, by 2025, one in four vehicles sold with a white and blue roundel will be electric. By the end of the decade, BMW says it will likely be closer to one in every two vehicles sold. Nota claims that "there is a lot of momentum in our pipeline," which should spur EV sales in the years to come.