BMW Has Something To Say About Future Sedans

Industry News / Comments

Is there still a solid market?

It doesn't take a full-time auto industry analyst to know SUVs and crossovers are now the best-sellers for most mainstream automakers. Take BMW, for example. Its lineup of SAVs (so-called "Sport Activity Vehicles") accounts for nearly 60 percent of its global sales last year. Vehicles like the BMW Z4 are there for both tradition's sake and to satisfy a small but important group of customers. But what about traditional sedans? How are the BMW 3 Series, 5 Series, and 7 Series holding up against their SAV brethren?

Autoblog spoke to BMW's head of design, Domagoj Dukec about this subject and the ultimate question for some of the ultimate driving machines was this: Do these iconic sedans still have a long-term future? Dukec explained that BMW's market research identified two main styling trends: casual and elegant.

2019-2020 BMW 3 Series Sedan Front Angle View BMW
2019-2020 BMW 3 Series Sedan Side View BMW
2019-2020 BMW 3 Series Sedan Rear Angle View BMW

Casual design, as he compared it to, is like a loft, meaning there's no separation between the kitchen and living room. There's a good chance you'll find the resident's bicycle parked in the hallway instead of being chained up outside or parked in a garage. If that's your lifestyle, you're more likely to get an SAV (what the rest of the world refers to as an SUV), or even a station wagon. These people prefer more open spaces that SUVs offer. Elegant design, on the other hand, is more traditional. There's separation between the kitchen and living room.

"You separate the engine from the cabin from the luggage space," Dukec added. Of course, not all Americans live in lofts and millions of Chinese customers are now opting for SAVs as well, but two different lifestyles often require different vehicle types.

2018-2020 BMW X3 Front View BMW
2019-2020 BMW X5 Front Angle View BMW
2019-2020 BMW X7 Front View Driving BMW
Bugatti Chiron Head-To-Head: Pur Sport Vs. Super Sport
Bugatti Chiron Head-To-Head: Pur Sport Vs. Super Sport
Worst Celebrity Cars On The Planet
Worst Celebrity Cars On The Planet

Dukec's interesting analogy does explain why automakers, at least BMW, have no intention of abandoning sedans. However, Dukec did acknowledge that the traditional sedan design needs to be modernized.

"The 40-60 or 50-50 [sedan-SUV] split will remain, so yes, sedans will stay relevant. There also has to be a certain modernization, or evolution, of the body style. It can't just be the classic three-box [silhouette]. We see that, in China, they're asking for more elegance, maybe something like a two-and-a-half-box. This is something we are looking at," he summarized.

So, in other words, more BMW Gran Coupes will be coming our way.

Side View Driving BMW
Rear View Driving BMW
Front View Driving BMW
Source Credits: Autoblog

Join The Discussion

Gallery

2018-2020 BMW M5 Sedan Rear Angle View
2018-2020 BMW M5 Sedan Front Angle View
2018-2020 BMW M5 Sedan Side View
2018-2020 BMW X3 Front View
2019-2020 BMW 3 Series Sedan Front Angle View
12
Photos
Back
To Top