Despite making very limited sales projections for the i8, BMW seems to have a lot riding on the success of its new hybrid sports car. At least when it comes to selling its image as a revolutionary, ground-breaking company. BMW plans to use the stunning i8 as the highly-photogenic poster child for its new family of i vehicles, and is doing so with the help of a trilogy of commercials directed by Oscar-nominated director Gus Van Sant (Good Will Hunting, Milk).

The first spot is called "Powerful Idea," and features the voice Sam Hazeldine (Resurrection):

The second, "Attitude," stars Mickey Sumner (Frances Ha, and Sting's daughter):

The third, "Genesis," features Boardwalk Empire star, Michael Pitt: