BMW i8 is Now the Poster Boy for Company's Future

Commercials

Trilogy shows just how important this model is to future lineup.

Despite making very limited sales projections for the i8, BMW seems to have a lot riding on the success of its new hybrid sports car. At least when it comes to selling its image as a revolutionary, ground-breaking company. BMW plans to use the stunning i8 as the highly-photogenic poster child for its new family of i vehicles, and is doing so with the help of a trilogy of commercials directed by Oscar-nominated director Gus Van Sant (Good Will Hunting, Milk).

The first spot is called “Powerful Idea,” and features the voice Sam Hazeldine (Resurrection):

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The second, “Attitude,” stars Mickey Sumner (Frances Ha, and Sting’s daughter):

The third, “Genesis,” features Boardwalk Empire star, Michael Pitt:

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