BMW Individual Shows What It Can Do With 2 Fan Favorites

Bespoke division has been around for 25 years.

BMW’s personalization division has been around for a quarter of a century, and to celebrate this milestone the ‘Individual’ arm of the Bavarian carmaker has introduced a 25th anniversary special edition M4 Coupe. A Macao Blue metallic body combines with a black front splitter and carbon roof with M stripes, while the cabin sports fine-grain Merino leather in two-tone black and Silverstone with contrast stitching and anniversary logos.

Other upgrades include a leather-wrapped hand brake lever and center console, and M carbon-fiber trim with metallic accents. The all-new 7 Series has also received the bespoke treatment, with Almandine Brown metallic paint, 20-inch two-tone alloys, ‘BMW Individual’ lettering, and an interior kitted out in Merino leather, Alcantara headliner, piano black trim and a special leather steering wheel.

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