BMW Intends to Keep the i8 Rare and Unique

Only 500 units to be sold in the US this year.

For all the noise it made prior to this car’s debut, it seems BMW is planning to keep the i8 somewhat under the radar once it begins deliveries to US customers. At least when it comes to the car’s sales numbers. BMW of North America CEO Ludwig Willisch told Auto News that the company will sell no more than 500 units of the hybrid sports car in the United States this year, keeping it limited to environmentally-conscious-sportscar-aficionados with $136,625 to spare.

As for coming years, the company has not released any sales forecasts. But given the outstanding reviews it has already received and the endless list of unique technologies incorporated in the car, it should make its few owners all the more happy to be part of a small and exclusive club of fast-driving tree-huggers.

Related Cars

Starting MSRP

Read Next

BMW i8
Starting MSRP