BMW M to Focus on Weight Reduction - Not Power

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Says it prefers a car that weighs 1,000 kg over one with 1,000 hp.

BMW's M division, responsible for churning out the company's fastest and most powerful vehicles, has announced a change of policy that might leave some fans somewhat disappointed. Head of product management, Carsten Pries, says the division will now focus its attention on reducing the weight of its current and future vehicle line-ups, rather than churning out more powerful cars. This move is expected to help the company not only with its power-to-weight ratios, but also assist in producing more agile, dynamic autos.


The news is hardly surprising, considering the move across the auto industry to introduce lighter, more efficient vehicles with better-performing engines. The new focus has already been felt in cars like the new BMW M3, which is lighter than the previous generation and produces more power from its inline-six engine than the E92 did with a larger V8. As Pries commented, "We want to be in a different league for power-to-weight, but we prefer to have a car that weighs 1,000 kg rather than one with 1,000 horsepower."

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