Seriously, who'll pay for this?
To say we're not fans of the BMW M2 Competition would be completely dishonest. We love that coupe and it is, perhaps, the best car in the German automaker's current lineup. But, like any new BMW, the M2 Competition isn't cheap. In fact, thanks to a member of the Bimmerpost forum, the powerful coupe can get ridiculously expensive. The M2 Competition carries an MSRP of $58,900 and it serves as a replacement for the standard M2 coupe. The biggest change was the replacement of the turbocharged engine with a new single scroll twin-turbo unit that utilizes the same carbon fiber strut as used in the M4.
Power has also been increased to 405 hp and 406 lb-ft of torque. A six-speed manual comes standard while the 7-speed dual-clutch is optional. Honestly, $60k isn't terrible for that package. However, that forum member discovered one specific new option that'll immediately jack up the final price to nearly $84,000. That's right. One option. What is it? An additional power upgrade? An all carbon fiber body? No and no. The answer is San Marino Blue Metallic paint. That's right. Blue exterior paint for an additional $24,480. Who will pay for this?
Someone did, as evidenced by the posted screenshot. What else can you buy for nearly $25 grand? A lot. Here's a list:
Honda Civic Si
Okay, so a majority of those vehicles are not exactly exotic or performance machines, though the Civic Si is a real hoot. The obvious point is the bonkers price tag for special blue paint on a new M2 Competition. But hey, BMW wouldn't offer the option if it didn't believe there are people out there willing to pay it.