BMW M8 Coupe And Convertible Face Uncertain Future

Industry News / Comments

In the US, you won't be able to buy a BMW M8 Coupe or Convertible for the 2021 model year.

After a nearly 30-year hiatus, the BMW 8 Series was reborn for a new generation in 2018. For the first time in the model's history, the 8 Series also spawned a more powerful M8 variant, which is sold in three flavors: the M8 Coupe, M8 Convertible, and M8 Gran Coupe. For the 2021 model year, you will only be able to buy one of these variants in the US, however, as demand for the M8 has been disappointing to say the least.

It's no secret that sales for BMW's new flagship grand tourer have been slow. BMW Blog has learned that dealers still have plenty of unsold BMW M8 Coupe and Convertibles looking for new owners.

2020-2021 BMW M8 Coupe Front View Driving BMW
2020-2021 BMW M8 Coupe Front View Driving BMW
2020-2021 BMW M8 Coupe Rear View Driving BMW

Consequently, Bimmerpost has confirmed that BMW dealers in the US will not be allocating new inventories for the BMW M8 Coupe and Convertible. This means the only version of the BMW M8 you will be able to buy and spec in the US for the 2021 model year will be the BMW M8 Gran Coupe.

Demand for premium coupes and convertibles has fallen, so it's no surprise that sales of the BMW 8 Series has suffered. And with the global pandemic causing financial foes, splashing out over $130,000 on a luxury coupe is hard to justify right now.

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2020 BMW M8 Convertible Front View Driving BMW
2020 BMW M8 Convertible Rear View Driving BMW

For the 2020 model year, the BMW M8 Coupe starts at $133,000, while the Convertible version carries a steep MSRP of $142,500. The more practical and stylish BMW M8 Gran Coupe, on the other hand, starts at $130,000, but it's still far from affordable for the average buyer.

We'll have to wait and see if the BMW M8 Coupe and Convertible return for 2022, but the future of BMW's pricey high-performance grand-tourer looks uncertain. If sales don't improve, we won't be surprised if the BMW M8 Coupe and Convertible get prematurely discontinued, which would be a huge shame.

Front View Driving BMW / Daniel Kraus
Rear View Driving BMW / Daniel Kraus
Source Credits: Bimmerpost BMWBlog

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