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BMW M8 Will Compete With Porsche 911 And AMG GT Instead Of S-Class Coupe

And it's ditching the V12 to make it happen.

Revealing highly anticipated vehicles has become a form of marketing art. Dodge has it down pretty well and BMW isn’t too bad at it either, striking the appropriate balance of baiting the fans without giving away too much about the upcoming model. Hell, BMW even built an entire concept car before the 8 Series so we could take a gander without seeing the real thing, all in an effort to excite us. Well, it worked, but we want more. Thanks to what BMW Chief of R&D, Klaus Fröhlich revealed to Germany’s Autobild, we get more.

During the interview, the executive detailed how the M8 would prioritize sports car dynamics over outright opulence like the Mercedes-AMG S63 or S65 Coupe. To pull it off, the engineers eliminated the prospect of migrating the 6.6-liter V12 from the M760i to the 8 Series, meaning that those in search of a large V12 grand touring coupe bearing a blue and white roundel are out of luck. Thing is, the M8 won't be a grand tourer in the first place. "The 8 will be a real driving machine and comes from the race track to the road," says Fröhlich. The benchmarks for the M8 will therefore be the Mercedes-AMG GT and Porsche 911 rather than an Aston Martin Vanquish or S-Class Coupe.

So why will BMW use the 4.4-liter twin-turbo V8 in place of a V12? To keep weight down of course, especially over the front axle where too much mass invites understeer. It’s a given, then, that the 8 Series will cost a fortune. Think of figures north of €100,000 ($111,963) for base 3.0-liter turbocharged inline-six models and €180,000 ($201,534) for the M8. One thing doesn’t bode well with our perspective on the 8 Series and Fröhlich’s comments. That would be the car’s proportions. No matter how powerful it is, everything about the 8 Series, from its size to the interior amenities, appears to be geared for grand touring comfort rather than AMG GT or Porsche 911-fighting capabilities. Guess we’ll have to wait and see how BMW pulls this off.

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